We offer a range of services from strategic planning and consulting to full creative development and production. Our flexible working relationships give our clients the best value for their marketing dollars.
Strategic PlanningThe Better Idea has in-depth experience creating successful strategic marketing plans for products, brands and markets. We will work with you to define goals, budgets and time lines. We can help you lay out a detailed plan for execution and develop programs that measure plans against a multitude of parameters. Our work can even include helping you introduce plans and execute them within your organization. With expertise in sales management, we can help you move marketing plans into successful field programs.
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Sales ConsultingLooking for more from your sales efforts? We can guide you to best results for sales from compensation planning to forecasting, process and motivational strategies. From ongoing advice to specific projects, our sales consulting services are flexible to your organization’s needs.
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Creative ServicesWe offer full creative services, lead by our company principals. From project work to full agency-style services, The Better Idea brings the best talent for your needs – when you need it.
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Branding & Product LaunchWe have in-depth experience in brand development, product management and product launch. We think differently to bring a fresh approach and communicate quickly and simply to your target audience. We can manage effective programs from the broad brush strokes down to the impeccable details. We bring it all together in a consistent, thematic plan ensuring that every base is covered.
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Promotion Planning & ExecutionBringing more than just creative ideas, The Better Idea can help define promotional goals and provide execution management of consumer, business-to-business and retailer promotions. We can help you develop a great theme and apply it to the best vehicles to create success. We can even guide your internal sales resources with comprehensive selling strategies and tools.
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Presentations & Training ProgramsThe Better Idea is adept at developing and managing training programs and selling presentations for your company. Whether it be an internal training program or one for your resellers, we can put together effective programs complemented by a variety of training aids. If you're looking for techniques, methods and materials to improve your sales presentations, we can help.
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Event Management / SponsorshipWith years of experience in developing and managing event strategies, The Better Idea can bring you new opportunities to reach customers. From retail-oriented consumer events to major sponsorships, our team can help you leverage your marketing dollar to the fullest.
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AdvocacyOur experience in conjunction with client research tells us that advocacy programs can produce better returns than loyalty programs. We define advocacy as recommendations from customers and potential customers that build long term, sustained positive brand image. In contrast to short-term programs or "buzz" that fades as trends move on to the next best thing, advocacy builds for the future on the foundation of the customer's commitment to the brand. The Better Idea along with our research collaborator, Chadwick Martin Bailey Inc, has developed a unique understanding of the power of advocacy; what it takes to create it, a method of measuring it, and how to maximize it. Most companies leave advocacy to chance or expect it as an outcome of other work. We believe it is too valuable to be unmanaged. We take the approach that such a valuable asset requires it to be systematically built, nurtured and effectively utilized to ensure the highest return.
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