We are strategists, planners and thinkers. But we are also managers. We manage highly experienced talent to get projects done.
You get the best talent for your needs, when you need it. From ongoing marketing strategy to a specific project, The Better Idea brings senior experience for superior results.
Alison Fraser
Alison has over 20 years of sales and marketing experience and founded The Better Idea Inc. in 1997 after 10 years at Bose Corporation. She is known for her creative solutions and strength in brand management. Her philosophy is to look at things from the customer's perspective first. It's from there that things must make sense, messages must be meaningful, and marketing must be seamless. She believes that your marketing (your company, your brand) must stand for something and that everyone in your company should know and deliver to your customers every day.
Dan Fraser
Dan's career in sales and marketing spans over 25 years, with 18 years at Bose Corporation. Dan has lead large sales organizations, as former Director of North American sales at Bose and General Manager for Bose in Canada. He also has extensive event marketing and sponsorship experience including negotiating supplier contracts for several Olympic Games. With a keen sense for the top line and the bottom line simultaneously, he adeptly manages revenue goals with appropriate spending levels. He applies this flexibility and business sense to provide solid recommendations to the company's clients in sales, marketing and general business areas.
Read about our alliance of talent & trusted and highly experienced partners we work with for our clients. 